Evgenii Chekov

Global SaaS provider for capital markets trading platforms.

• Led the comprehensive redesign of the corporate website and key product pages, significantly increasing visitor-to-lead conversion by 47% (from 1.9% to 2.8%) and reducing bounce rate by 23%.
• Launched 12 high-impact promotional landing pages, generating over 300 qualified leads and contributing to a pipeline exceeding $1.2 million; one page alone secured 3 opportunities valued at $340K within 6 weeks.
• Streamlined design-to-development workflows by expanding and optimizing the UI-kit, enhancing efficiency and collaboration.
• Collaborated closely with engineering teams to ensure pixel-perfect implementation, and effectively communicated design solutions and strategies to executive stakeholders.

VC fund supporting 20+ portfolio companies and tech-startups.

• Directed visual identity and branding for over 15 pitching events, significantly reducing concepting time by 60% (approximately 30 hours per project).
• Revitalized visual assets, leading to an an average engagement rate (ER) increase of 18% across social media platforms.

Largest classifieds platform with 50M+ Monthly Active Users (MAU).

• Spearheaded the brand rollout across 12 distinct channels, establishing and codifying new comprehensive brand guidelines to ensure consistency.
• Created compelling cross-channel visual assets that boosted promo-page Click-Through Rate (CTR) by 38% and elevated the brand consistency index from 74 to 92.
• Developed and implemented a scalable template system, empowering 6 marketing managers to produce over 150 creatives per quarter and reducing content creation cycles by 15%.
• Collaborated strategically with product teams, providing high-level art direction for successful in-app promotions and new feature launches.

• Mentored over 40 graphic design students, with 90% successfully securing design roles within 6 months of program completion.
• Developed and implemented a comprehensive Graphic Design curriculum, including leading intensive portfolio-review sprints to prepare students for industry roles.

• Designed engaging motion graphics, web layouts, and email campaigns that contributed to a 28% year-over-year increase in course enrollments.
• Standardized visual guidelines across multiple product teams, streamlining design processes and reducing creative turnaround time.
• Optimized email templates, resulting in a substantial increase in open rates from 18% to 24% and a 6% boost in Click-Through Rate (CTR).